Happy Hour™ was started in 2007 when I was traveling on a long road trip to the East Coast. I was wondering “what on Earth could make it easier to have a cold beer?” (Yes, it had been a long trip). I looked at my watch and my mind started going. Countless 12 packs later, hours of design & research and many meetings with drinkers, lawyers and friends, I had come up with a product unlike any other.
Happy Hour™ is built for those who want to have a little fun opening their beverage with a very stylized watch. The patented buckle allows you to pop-open your favorite beverage with nothing more than a flick of the wrist—and without taking off your watch.
The Ultramodern watch(
Geocentric is a science and science fiction inspired watch that uses a motion similar to planets rotating around a sun. The rings of the watch are in constant motion, creating a mesmerizing spectacle. The goal of this watch is to create a new form of telling time that will inspire and spark wonder in the viewer.
The theme around the project was centered on the program “Expose” – a fictional program that appears numerous times throughout the LOST series as a show-within-the-show. In true LOST tradition, the shoes are covered in clues and references taken from the episode in which Expose first appears (the 14th episode of the third season – hence the 17 pairs releasing today). From the “Razzle Dazzle” on the heel to the “paralyzing” insole, fans of the series will be sure to understand the meaning of all the subtle hints included in the shoe’s construction.
The 
