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Lena Fujii (born July 2, 1984) is a Japanese fashion model, singer and actress in Tokyo.

She’s best known for her modeling appearances on the pages of Japanese fashion magazine ViVi, and CANMAKE cosmetic ads.

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Fashionista Launched in January 2007, the site took aim at the insider world of fashion. With its striking design, stylish logo, and confidential tone, Fashionista quickly established itself as a reputable, if irreverent, voice. Each day, Fashionista’s two assistant editors, Natalie Hormilla and Britt Aboutaleb, post everything from gossipy news about who got signed with which modeling agency to listings for hot sample sales, making the site a must-read for anyone interested in fashion, shopping and style.

“The success of the blog format has a lot to do with the personalities behind it,” publisher David Minkin remarks. “Readers want to connect with real humans, not an editorial board.” Built in Movable Type 4, Fashionista , hosts a lively community, where readers weigh in on everything from new trends to which starlet wore what on the red carpet. One of the most poplar areas of the site is Streetwalker , which depicts photos of everyday people on the streets of New York. Readers can also join the community and solicit the help or advice of others, such as: Where can I find a Gucci bag like this? or What lipstick did Lauren Conrad wear on the third episode of The Hills?

To help new visitors find their way around Fashionista, the site uses the Recommend plugin, which allows first-time readers to quickly see which articles have garnered the most buzz from the community. Another prominent area shows a list of the most recent comments. “People are always interested in what their peers are thinking,” David says. “These areas allow them to quickly see what the community at Fashionista is like, and add their own voice to the mix.”

The site maintains its cred by scooping other publications on hot stories - in March, the site reported that a model who had been widely reported as having a contract with Reebok did not in fact have a contract at all. Most satisfyingly, the site was recently mentioned in an article in AdAge. “When AdAge put Fashionista in the same sentence with Style.com, it felt like we had arrived,” David says.

Less than two years after Fashionista launched, the site has a rapidly-growing readership and has attracted top-flight advertisers such as Nine West, Nordstrom, and Target.

“Big-name advertisers now understand that blogs are a powerful way to connect with their audience,” David reports.

(via MovableType)

So, Spring is around the corner and you still don’t know what to wear? This is a classic problem that many of us have. To make it easy and clarify this situation, we will let you know some of the hottest trends for Spring/Summer 2008!

Trend #1: Floral is back!

Being feminine and flirty is in once again, from the catwalks of designers such as Ralph Lauren, beautiful dresses and flowing gowns abound. Want to incorporate this trend, but don’t know how? Then follow these tips: a) Add a great accessory, such as a silk scarf or hair clip, to jazz up any ensemble; b) Start basic with a floral screen print t-shirt or maybe an appliqué on jeans and pants; c) Draw attention with a floral print on your shoes, this works best with a pair of pumps with at least a 3″ heel; d) Go bold by wearing a floral print dress.

Trend #2: Bright Colors & 80’s Glam!

The influence of the 80’s is back in a reincarnation of encouragement to wear bright colors. This is a great trend for both men and women to embrace. Here’s how: a) Ladies, add a bright plastic bangle, funky shoes , or glittering barrette to give you a kick; b) Gentlemen, add bright colors through accessories such as sunglasses, belts, and watches.

Trend #3: Go Metallic!

From glam golds to shimmering silver to blushing bronze, metallics are in this season. Since they are the new neutral, they can easily replace your drab taupes and beiges. This is an easy trend to take hold of, for women, handbags and footwear is the best place to start. For men, accents, such as belt buckles, ties, and sunglasses can add the extra zing.

These are the three biggest trends of the season, and you can’t go wrong if you try them out. So remember, be brave, be bold, and always be fabulous! Happy Shopping!

About the Author: Sasha owns a successful personal shopping and image consulting agency. She also is a freelance fashion columnist for http://www.fashionistaspalace.com . You can contact her at fashionistaspalace@gmail.com (Subject: Fashion).

Celebrity megastars Rihanna, Timbaland, Good Charlotte and other well-known artists are teaming up with H&M and Designers Against AIDS (DAA) to launch a clothing collection for guys and girls. The aim is to spread awareness about HIV/AIDS, which affects many young people all over the world.

“Supporting the Fashion Against AIDS campaign was a great way to encourage my fans to join me in the fight against HIV/AIDS. I love that H&M is providing a fashionable and easy way for young people all over the world to get involved in this worthy cause, “says Rihanna.
The artists donated their services, and 25 percent of the proceeds from the collection will go to HIV/AIDS prevention projects around the world. This will be coordinated by DAA and YouthAIDS, Population Services International’s HIV/AIDS prevention initiative, which reaches more than 600 million young people in 60 countries.

For more information please visit H&M.

From left: Personality disorder-prone Stam, Hottie of the Week Kingston, and possibly Oscar-banned Demi.Photos: Getty Images

The sky didn’t fall, even when it opened. The VMAs landed smack in the middle of Fashion Week and threatened to rain on our stargazing parade, but in the end — after all the wailing, teeth-gnashing, and prophesies of doom — neither an awful awards show nor an actual deluge could spoil the celebrity turnout in the front rows. It’s enough to make our Grinchy hearts grow three sizes. Or at least keep us smiling through the pain of our considerable blisters.

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