The video is directed by Neon, features West in a Muppet form, participating in Unified Games, a sports event very much similar to the Olympic Games.
Nooka created 15 glow in the dark watches just as a nice gift to Kanye West for his Glow In The Dark Tour. There’s no plans to create these for the consumer mass, so if you want one, you better hope Kanye throws them up on eBay.
Tradition in West Village L.A., is one of the small number of shops that was able to get their hands on the limited edition “Glow In The Dark” Premium Label x Kanye West tee.
The tee is inspired by the hip hop artist, Kanye West, as well as the high profile model, Kate Moss. This combination of these two icons has created an amazing update to this graphic.
Kanye West lends him rhymes to British singer Estelle, along with a cameo from singer John Legend. “American Boy” is Estelle’s shot at a U.S. debut, and a quite damn good one at that.
(Source KanyeUniversity)